Why Smooth UX Design Is Vital For Business - Spencer Kinney

According to another study, a bad experience will turn 40% of your customers to your competitors. On the other hand, a good experience will keep your customers loyal to your business. 15.8% are less likely to switch brands when there is a good user experience. This study proves that user experience plays a huge role in retaining your customers and ensuring brand loyalty.

When users come across your website, you only have a few seconds to impress, influence and engage them. Recently studies show instantly liking websites links to higher customer satisfaction for that company.

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